Natasha She
UX/UI designer/ branding designer/ Art director
Hi! I’m Natasha, a sourced graphic and UX/UI designer, specializing in unique design solutions. I have started as a Junior graphic designer and, over the years, polished my skills and now I fully focused on user-centered designs. Through my 10+ years of experience, I’ve taken on roles like Art Director and Design Lead, where I’ve helped shape intuitive, functional digital experiences. I’m hands-on from concept to launch, making sure projects stay on track and meet both user needs and business goals. I’m always learning, staying current with design trends and tech, and aiming to create work that’s not just effective—but genuinely impactful.
Experience
Feb 2024 - till now
Radio Free Europe/Radio Liberty
Innovation manager | UX/UI Designer
  • Lead and mentor a team of innovators, fostering a culture of creativity and continuous improvement.
  • Integrate artificial intelligence solutions to enhance journalistic processes and content creation.
  • Oversee the innovation process from ideation to MVP, ensuring timely and successful project completion.
  • Develop and monitor metrics to measure the success and impact of innovation initiatives.
  • Conduct internal UX research and discussions with stakeholders to identify their needs and opportunities.
  • Design wireframes, layout concepts, and a functional prototype of the interface.
Oct 2016 - Feb 2024
Delfi Latvia
Art Director/Head of Design
How to be a graphic designer and not to lose your soul. Alex will share his experience about the process of becoming a professional, career ups and downs, and searching for personal style and approach. Also, there will be a conversation of controversial points in the whole conception of design, such as: what if it is not such a hot replica, but a decree of nature?
09:00 – 12:00
Conversations of self-development in design and revolutions in the minds of the early 20s
Alex Larkins, creative director at SoSoul magazine
How to be a graphic designer without losing your soul. Alex will share his experience about the process of becoming a professional, career ups and downs, and searching for personal style and approach. Also, there will be a conversation of controversial points in the whole conception of design, such as: what if it is not such a hot replica, but a decree of nature?
13:30 – 15:00
Workshop
Sarah Lewin, founder of Pic Pen studio
Lettering workshop with guru of pens, brushes, colapens, bamboo dip pens, and other instruments. Sarah will introduce you to different styles in writing and show you how to create your own handmade lettering tools.
15:00 – 19:00
Closing party
11:30 – 12:30
Lunch

Projects

Programs & Software
Photoshop
InDesign
Blender
After Effects
Illustrator
AdobeXD
Figma
Soft & Hard skills
Design priciples
Team management
Design Direction
Team Work
Leadership
Communication
Wireframing
Prototyping
Branding
Art Direction
UX research
User flows
Recommendations
Konstantins Kuzikovs

Experienced CEO | Board Member | Digital services | Media | Subscription business

I had the privilege of working with Natālija, an exceptional professional who combines creative talent with outstanding leadership. As an Art Director, she consistently delivered high-quality results, growing her team and driving innovative projects like scenography and branding.


What truly sets Natālija apart is her dedication—both to her work and to the company. She’s the person who ensures every task is completed, no matter the challenges, and she genuinely cares about fostering collaboration across teams.


If you’re looking for a creative leader who is both passionate and dependable, I wholeheartedly recommend Natālija.

Marta Cīrule
Brand & Creative Strategist | Product owner | Team Leadership & Product Vision

Natalija is one of the most creative people I know. She can easily get inspired by an idea and start drawing from scratch, which later becomes an impressive design. She is a team player who helps her team members move forward by contributing her ideas and concepts. Natalija has excellent knowledge of all design tools and is constantly learning new ways to inspire her colleagues. I have enjoyed working with Natalija on many projects and have also been inspired by her growth in leading the team.


I cannot forget to mention that she has a positive attitude, which is especially valuable when deadlines become intense, and stress levels rise.

Ralfs Eglītis

Brand & Marketing Design specialist

I remember my job interview at Delfi Latvia, I went in a bit confused and stressed of unknown, but when we started to talk about the role and everything. I understood that there's no need to stress and worry anymore, because I felt that "Okey, this is my type of person" where it's easily to communicate and all BS is aside. I knew that it will be nice to work at Delfi with Natalija as my creative director.

During I think 3 years of working together, I can easily say that she's a great designer, great creative director who listens to you, who helps when needed and will guide you in the right direction. 100% would recommend working with Natasha or have her as part of your team!

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