Task

Modernize the Santa and Santa+ digital experience by improving mobile usability, content discoverability, and brand consistency across editorial and social platforms.

Solution

Conducted a UX audit and redesigned key pages using a mobile-first approach, introducing reusable content blocks, streamlined navigation, and a consistent visual language. Developed a complete social media kit to unify the brand across digital channels.

Result

Delivered a scalable mobile-first design system that improved usability, strengthened brand consistency, and established reusable components for both the website and social media, creating a cohesive cross-platform experience.