Natasha she
Archi — Tecture
porfolio
about
I'm Natasha - a UX/UI and product designer with 10+ years of experience across design, media, and digital product development. I started my career in graphic design and grew into leading design and innovation projects that bring together user needs, technology, and business goals.
Projects
Lumen Hall
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Prisma
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Axis Block
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awards
Axis Block
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awards
Axis Block
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Axis Block
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awards
Axis Block
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Axis Block
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awards
experience
2024 – Present
Digital Innovation Lab Manager
Radio Free Europe / Radio Liberty
Lead innovation initiatives by developing user-centered solutions, driving cross-functional collaboration, translating AI into practical tools, managing product delivery, and strengthening digital resilience for journalists and audiences.
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2015 – 2024
Art Director/Head of Design
DELFI Latvia
Led and scaled the design team, managed cross-functional project delivery from concept to launch, optimized workflows and design processes, collaborated closely with developers and stakeholders, and improved team performance in a fast-paced media environment.
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Early Career
Worked across radio, digital media, visual communication, and content production, contributing to audience engagement, editorial formats, and digital experiences.
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Projects  Projects Projects Projects Projects
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01
At the Johnathan Hay Centre, housing was designed to provide migrants from rural areas and laborers with living spaces tailored to their cultural needs.
01
At the Johnathan Hay Centre, housing was designed to provide migrants from rural areas and laborers with living spaces tailored to their cultural needs.
02
The guiding principle is clear: combine simplicity with ergonomics to minimize effort, maximize comfort, and ensure the design adapts to you and your needs.
03
Clear lines and simple forms are more than a style choice—they make spaces feel functional and coherent by giving every element a clear purpose and role.
Recommendations
Konstantins Kuzikovs
Experienced CEO | Board Member | Digital services | Media | Subscription business

I had the privilege of working with Natālija, an exceptional professional who combines creative talent with outstanding leadership. As an Art Director, she consistently delivered high-quality results, growing her team and driving innovative projects like scenography and branding.


What truly sets Natālija apart is her dedication—both to her work and to the company. She’s the person who ensures every task is completed, no matter the challenges, and she genuinely cares about fostering collaboration across teams.


If you’re looking for a creative leader who is both passionate and dependable, I wholeheartedly recommend Natālija.

HELEN BROOKS
ArchiBrand & Creative Strategist | Product owner | Team Leadership & Product Visiontect & Researcher

Natalija is one of the most creative people I know. She can easily get inspired by an idea and start drawing from scratch, which later becomes an impressive design. She is a team player who helps her team members move forward by contributing her ideas and concepts. Natalija has excellent knowledge of all design tools and is constantly learning new ways to inspire her colleagues. I have enjoyed working with Natalija on many projects and have also been inspired by her growth in leading the team.


I cannot forget to mention that she has a positive attitude, which is especially valuable when deadlines become intense, and stress levels rise.

Konstantins Kuzikovs
Experienced CEO | Board Member | Digital services | Media | Subscription business

I had the privilege of working with Natālija, an exceptional professional who combines creative talent with outstanding leadership. As an Art Director, she consistently delivered high-quality results, growing her team and driving innovative projects like scenography and branding.


What truly sets Natālija apart is her dedication—both to her work and to the company. She’s the person who ensures every task is completed, no matter the challenges, and she genuinely cares about fostering collaboration across teams.


If you’re looking for a creative leader who is both passionate and dependable, I wholeheartedly recommend Natālija.

Ralfs Eglitis
Brand & Marketing Design specialist

I remember my job interview at Delfi Latvia, I went in a bit confused and stressed of unknown, but when we started to talk about the role and everything. I understood that there's no need to stress and worry anymore, because I felt that "Okey, this is my type of person" where it's easily to communicate and all BS is aside. I knew that it will be nice to work at Delfi with Natalija as my creative director.

During I think 3 years of working together, I can easily say that she's a great designer, great creative director who listens to you, who helps when needed and will guide you in the right direction. 100% would recommend working with Natasha or have her as part of your team!

INNOVATION
In 1923, Gropius set out his modernist vision in the essay The Idea and Construction, which became highly influential for the movement.
INNOVATION
In 1923, Gropius set out his modernist vision in the essay The Idea and Construction, which became highly influential for the movement.
Approach
He championed standardized design and advocated large-scale construction of functional apartment blocks for industrial workers.
FORMATION
By 1928, Siemens had commissioned him to design worker housing on Berlin’s outskirts
ACHIEVEMENTS ACHIEVEMENTS ACHIEVEMENTS ACHIEVEMENTS ACHIEVEMENTS ACHIEVEMENTS ACHIEVEMENTS
COMPETITION
While Gropius developed his ideas at the Bauhaus, Mies van der Roh emerged and soon became a central figure of modernism.
SUCCESS
He later became vice president of the German Werkbund and headed the Bauhaus between 1930 and 1932.
SUCCESS
He later became vice president of the German Werkbund and headed the Bauhaus between 1930 and 1932.
LEGACY
Influenced by the Dutch De Stijl group, he experimented with clusters of concrete summer houses and envisioned an early glass skyscraper
works and projects
02/09/2022
Vertex
12/11/2019
Monarch
12/04/2014
Aurora
11/05/2016
Axis
01/06/2017
Prisma
05/02/2020
Haven
10/01/2023
Orion
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